JULIA DIMA HAT BOUTIQUE, Yekaterinburg, Russia. What you see is a small boutique of a local designer (vive hyperlocal trend!) practically square space with no ceiling fixtures. The store is lit by only two light boxes, handmade with T8 fluorescent tubes, and six pairs of recessed downlights with integrated fluo bulbs (E27). Glare and contrast is strong, because all the surfaces are dark, but as soon as your eyes adapt and you start tell one hat from another, you kind of like the atmosphere.
IMO the drama is successfully created by applying this big radiant boxes in techno/industrial design. The rough textures of concrete used as the base, the raw metal sides and exposed wiring are striking elements that draw the eye and then you concentrate on the air-floating logos. (as a result I possess 5 hats from the store's collection :)
ReplyDeleteThanx Va!
ReplyDeleteI have one hat too! Cool when something doesn't leave us indifferent.