Tuesday, April 14, 2009

Color rendering as an attraction device




WEEKDAYS, Gothenborg, Sweden. It captivates you from far away, orange glow and yellowish details on the entrance walls. Come closer and find yourself at night even if it is a sunny noon! And whoosh! A beam of white light spots small dichroic figures and dresses them up into motley garment.


A secret is simple yet unknown by shoppers: orange light comes out of low pressure sodium lamps and kills colors (remember street lighting?); metalhallide beamed out from a rotating fixture revitalises color and pleases our eyes.


Two thumbs up!

1 comment:

  1. I told you it was worth seeing... I wanna return so much!

    ReplyDelete