VOLVO MUSEUM, Gothenburg, Sweden. Volvo is a part of Swedish culture. This maxim is hard to argue against. Some twenty minutes ride from Gothenburg to Volvo Area outside the city, and you are in the modest building (unlike what you may expect after visiting German car manufacturers' museums) filled in with touching and genuine Swedish values. The exposition is made with so much love and nostalgy that light was somehow forgotten. Outdated ambient lighting fixtures limit the spirit of the place, do not let it fly up to the car heaven. Ceiling and -- even more -- light is inavitably major part of any exposition. They are not only to highlight what a visitor sees; they are to team up the surroundings and exposition itself.
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