Sunday, August 15, 2010

Can You Hear It Ticking?


DUBAI, UAE

Rolex tower undoubtedly stands out of the fence of tall buildings populated Dubai's Sheikh Zayed Road. Not only its ruled geometry but effect on a daylight and moonlit landscape that impress.
Pass it at noon, and the zenith Sun twinkles you across the sequence of opaque and transparent glass panels. Stop by after sunset and hundreds of sparkles flow down a colossal coal.

Brilliantly engineered and performed, LED strips hidden in the panels of glass flash controlled by DMX protocol, as if connected to a meticulous watch mechanism. And it is the noise of the Sheikh Zayed, otherwise you would hear it ticking.

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