Friday, June 19, 2009

Green merchandising


SVERDLOVSK OBLAST, Russia.

Want to see the evolution of merchandising in practice? Come see spontaneous racks along highways in Sverdlovsk oblast, some 30 km from Yekaterionburg. Peoples' wit uses white sheets to add on contrast for racks with Russian banya bunches, or veniks. With days coming shorter, they start using incandescent lamps turned backwards from drivers and inwards to the rack. If I get the chance to travel there by that time, I will try to make a picture.

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