Marimekko Graphic Line

MARIMEKKO STORE, Helsinki, Finland

Is it a token of a cool shop? Or great minds think the same and catch the zeitgeist? Either way, it seems that the trend for light lines and patterns made of our fav fluo tubes spreads all over the world. Like pencil strokes, the linear lines can create whatever print you choose - provided you have space and imagination. Eaaaaasy!

Above, the Finnish company Marimekko that manufactures clothing, textiles, bags and accessories and is famous for it's super-cool graphic prints (ah, stripes for T-shirts are symbolic of the Marimekko brand) uses stripes for drawing with light. Spiral rays for clothes and bags floor, asymmetric lines for the moving staircase walls. 

...and one more stripey T-shirt for me :)

Paris stripes a new trend?

VARIOUS LOCATIONS, Paris, France. Stores, shop windows, bars and bistros of the French capital are striked and underlined with colored fluorescent tubes.

H&M store, Haussmann blvd, Paris

Tubes used for indication of special areas (Mathiew Williamson's collection @ H&M).

Saint Louis boutique, Paris

Palais de Tokyo, Paris

Shop window of Addicted boutique, Le Marais quarter, Paris

Tubes to attract attantion of a bypasser.

Models are different, made by a variety of manufacturers. The simplicity of a luminary and its flexibility make it easy for any shop/bar/office/apartment owner to plug and actually play with it.