EXPOSITION EN VITRINE DE LA NEW GALERIE DE FRANCE, Paris, France. Drag a passer's-by attention to a shopwindow in the middle of a sunny day? Could be difficult for even all those standardised luminances, shops cannot be compared to an unshielded sunlight.
Designers of a temporal exposition of Undostrial glasses went on antagonists' way, they juxtopposed darkness to light. Perfect way to beat the Sun! Perfect way to ignite interest and curiosity!
In a small Vitrine de la New Galerie de France, where plaster walls were still smelling fresh paint, the exposition was coming to an end, when we spotted it. Unique glasses emerging from and melting into white pannels were lit with a profile halogen spotlights. No light was spilled over. The only source of ambient artificial light was a multimedia projector looping ppt presentation of the products. At dawn and night time the scene may even be more dramatic. Excellent solution!
Oh those glasses!.. We're fans and happy owners of those babes! The execution is so fine and each detail: from the product itself down to the glass-stand (let alone the lighting!) - is so well thought-of.
ReplyDeleteHello! Thanks for those compliment. It was nice to meet you in Paris. Can you please send me more pictures about the exhibition?
ReplyDeleteAgathe from Undostrial
agathe@undostrial.com
Thank you very much.
Oh NOOOOOOO!!!! I lost my uniques Undostrial glasses. I hope the one lucky wearing them will value them as I did.
ReplyDelete